MEMBER, FOOD BRINGS HOPE
Executive Director, Volusia Building Industry Association
Currently I am privileged to be the Executive Director of the Volusia Building Industry Association, headquartered in Daytona Beach. The VBIA is a not-for-profit professional trade association that provides proactive leadership while representing, promoting and protecting the construction industry. My primary functions as Association manager are to monitor and influence governmental activities that affect the industry while providing educational and marketing opportunities for the 250+ member firms.
Prior to my VBIA position I was a sales and marketing specialist in community, new home and commercial properties, both in Florida and Virginia.
The successful marketing of a commercial condominium project or a new home community requires a careful balance of aggressive creativity and old-fashioned discipline. The first is essential to capture the Consumer’s attention and deliver a compelling sales message. The second is critical to achieving a profitable bottom line.
As a real estate sales and marketing specialist from 1985 to 2000, I utilized this approach to manage the sale of more than $200,000,000 in land sales and new home product at numerous Volusia County communities. I then applied those skills to the commercial real estate business in Northern Virginia from 2001 to 2007 where I personally sold and closed over $64,000,000 in contracts.
My responsibilities have spanned the entire management and marketing spectrum from the strategy development and team recruitment, due diligence research to production and development management, scheduling, budget planning, advertising, site merchandising, and of course, sales!
INDUSTRY INVOLVEMENT AND RECOGNITION
◊ Chaired the Volusia County Affordable Housing Task Force
◊ March of Dimes, Volusia County Council, Board of Directors three years
◊ Northern Virginia Therapeutic Horseback Riding Assn Board of Directors three years
◊ Twice Selected as Volusia County Sales Manager of the Year
◊ National Sales & Marketing Council GOLD CIRCLE Award Six Years
◊ Past President and twice Builder Member of the Year, East Florida BIA
◊ Multiple HBA & Realtor Committee positions & awards including National Director for NAHB
◊ Selected One of Volusia County’s “Most Influential Women In Business” October, 2012